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Interesting Facts About Business Web Designs and How They Are Used

A great deal of research has been completed and recently released concerning how we as a society use the Internet and interact with businesses through their websites. As a marketing tool business websites have never been used more than they are now. More importantly it is no secret that the trend is that consumers will be using the Internet even more in the future. Maybe that is why Bill Gates said that if you are not marketing on the Internet you are not in business!

BIA Kelsey said that 97% of all consumers perform a local Internet search prior to doing business with a local company.

The Better Business Bureau recently released a report that in a nutshell  47% of consumers polled said that they are much more likely to use a small business and their services and products if the company has a website.

WebVisable, Nielsen and NetRatings released the following results form a survey they performed recently.

♦  63% of consumers use the Internet as a informational research tool prior to purchasing from a local company.

♦  Slightly over 77% of consumers surveyed reported that they were more likely to make a purchase from a company that had a quality business website that they were not familiar with.

♦  Of 1000 consumers surveyed over 998 responded that they use the Internet to find local businesses.
85% of consumers surveyed reported that the quality of a business web design was a important factor in deciding to do business with a company or not.

♦  91% of business owners and CEO's reported that in regards to business to business contacts that the quality of the company's website design was a very important factor in earning clients trust and confidence.

As we can see through research websites are very important to any marketing strategy. As well the quality of the website is equally important in establishing consumer confidence and initiating new customer contact.

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